Pay-by-face technology deployed by Pasadena retailers
With strict restrictions to stem the surge of COVID-19 cases in California, a group of restaurants and retailers in the city of Pasadena rolled out a pay-by-face biometrics program
The businesses teamed up with PopID to deploy its PopPay face-pay technology, according to a report in Finextra. To use the technology, customers add a credit or debit card to their PopID account and then scan their face at checkout.
Once the face is recognized, the business draws payment from the customer's PopID account before sending a text message confirming payment.