Partnership between 2 vendors leads to all-in-one mobile ordering and loyalty platform
Restaurants and retailers now have access to one solution that offers mobile and online ordering with loyalty capabilities thanks to a partnership between Como, a provider of customer engagement solutions, and Preoday, an online and mobile ordering technology company.
The partnership, which combines Preoday's white-label platform for online and mobile ordering facilities and Como's end-to-end customer loyalty and engagement solutions, will help pubs, restaurants and coffee shops engage with their customers and avoid lengthy queues, Ofer Rahum, Como chief of business operations, said in a press release.
"For businesses looking to compete in this rapidly changing industry, having a solution that combines mobile ordering and customer engagement is becoming essential," he said. “This is another great example of how deep technology integrations can provide merchants with a solution that's seamless to operate, while driving significant business growth."
Customer loyalty and engagement are proven to help businesses grow their revenue, according to studies by Deloitte and Northwestern University, which found that businesses with loyalty programs are 88 percent more profitable than competitors without them, and up to 15 percent of a retailer's most loyal customers drive 55-70 percent of its sales.
Pre-ordering is a solid way for restaurants to increase their revenue, as customers tend to order more when they can order ahead. Ordering ahead will drive $38 billion at quick service restaurants in the U.S. by 2020, accounting for 10.7 percent of total QSR industry sales, BI Intelligence estimated recently.
"For companies wanting to see these benefits in their own business, a solution that offers both mobile and online ordering and loyalty capabilities is extremely powerful," Andrew White, CEO of Preoday, said in the release.