Oberthur Technologies, a global supplier of EMV products, has launched a new blog to field questions about EMV chip cards from credit and debit card issuers, merchants and consumers about EMV chip cards.

"Chip Cards Insider" will address reader concerns leading up to the retail liability shift in October — and beyond.

"The transition to chip cards is a complex and necessary step as we leverage the EMV standard to thwart hackers," said Martin Ferenczi, OT president for North America. "EMV is helping repair the chinks in the armor exposed to millions of Americans by the Target breach and others that followed. Chip card technology is an absolutely critical layer in a multilayered approach to security that promises to drastically reduce card present fraud."

Philip Andreae, leader of the Europay team that developed the EMV standards, will oversee the blog. Andreae is vice president of field marketing for financial services institutions in North America at OT. In this position, he helps clients to gain an in-depth understanding of EMV and what it takes to introduce the technology in the U.S.

Read the blog.