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New Jumio digital wallet infrastructure promises 'one-tap' verification

Jumio, the online and mobile payments and credentials management company, has launched a new secure embedded wallet infrastructure designed to integrate with mobile OS utilities such as Apple Passbook and the recently launched Samsung Wallet. The solution, Jumio PORT, was officially announced during a luncheon at the Money2020 conference in Las Vegas.

PORT lets consumers make one-click purchases and transactions that require identity verification, Jumio said in a news release, without having to download a stand-alone wallet app. PORT builds upon the utility of Jumio's Netswipe and Netverify products, which lets online and mobile merchants enable frictionless credit card and ID scanning and validation for seven types of credit cards and IDs issued by more than 90 countries.

PORT will be available to merchants in late Q1 of 2014.

"Unlike today's digital wallets that function solely for mobile payments and require consumers to download individual merchant apps, PORT enables efficient transactions in both digital and real-world environments, mirroring the full functionality of a traditional wallet," Jumio CEO Daniel Mattes said in the release. "The current absence of a comprehensive device-based wallet offering that is securely integrated into the merchant apps at the point of transaction is what has hindered mobile wallets from reaching the critical tipping point."

According to Jumio, PORT technology integrates directly into a merchant's mobile app on the checkout page or at the point of transaction. First-time users scan their payment or ID credentials with their smartphone's camera, a core feature of Jumio's technology offerings, rather than engaging in time-consuming key entry to complete a purchase, open an account or conduct a transaction.

After they're scanned, the credentials are validated for authenticity and passed into the transaction. At that point, users of the iPhone — the first device that will integrate PORT — will tap the "Save to Passbook" button, and their credential will be safely stored for future usage. The consumer then saves his or her payment or ID credentials, the company said, and the next time they transact in that merchant's mobile app, they need only tap "Pay with Passbook" to complete the transaction.

Initially, Jumio said, PORT infrastructure will be associated within individual merchant apps to significantly increase user transaction completion rates and revenues by reducing the friction associated with checkout or ID verification. Once there is a critical mass of participating merchants, the company will open the system to a broader network, which will allow customers who have never had an interaction with a new merchant to also leverage PORT.

Validated and stored credentials can also be summoned from the Passbook or other device-based wallet and used in real-world situations such as showing an ID at hotel check-in or car rental, the company said.

Because customer data security is so critical to the adoption of digital wallets, Jumio said, the company also announced its intent to form a member-owned-and-operated industry standards organization to be known as CIESTA, or the Customer Information Storage and Transmission Association. Today's standards for personally identifiable information largely apply to collection, sharing, privacy and notifications, Jumio said, but not specifically to storage and transmission of this information. CIESTA is meant to fill that gap. Companies can indicate interest in joining the association at www.jumio.com/ciesta.

Learn more about mobile wallets.