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NetWorld Alliance publishes new roadmap for mobile retail apps

Published

June 21, 2011

Executive Briefing: Mobile Retail AppsLOUISVILLE, Ky. — NetWorld Alliance, publisher of Mobile Payments Today and other B-to-B news and information portals, has published "Executive Briefing: Mobile Retail Apps," the second in its series of reports aimed at taking complex and current business topics and making them easy to understand.

Topics covered in this report include:

  • Which features and applications are mobile shoppers using the most often
  • How mobile apps can drive foot traffic into the store
  • How much higher the mobile conversion rate is compared to online
  • Best practices for developing your mobile app

The report also includes a 22-page directory of app development vendors, with descriptions of capabilities and complete contact information for each. "Executive Briefing: Mobile Retail Apps" is priced at $199, and is available here.