The Nets Group and JCB International Co. Ltd., the international operations subsidiary of JCB Co. Ltd, have launched JCB's EMV contactless standard in Denmark for the first time, according to a press release.

The standard combines Host Card Emulation technology with JCB's latest J/Speedy contactless specification enabling Danish cardholders to tap and pay on their Android Phones at supermarkets and retailers across Denmark.

Through this partnership, Nets merchants equipped with J/Speedy contactless terminals will be able to accept payments from JCB cardmembers using their J/Speedy cards and smartphones in Europe.

This is the latest development in last year's strategic partnership announcement between Nets Group and JCB, targeting the expansion of JCB's EMV J/Speedy contactless standard in Europe. JCB's strategy is that all merchants across Europe will be able to accept JCB's J/Speedy contactless payments in the future.

Nets will now be able to support an increasing number of JCB's cardmembers visiting Europe with JCB's J/Speedy contactless functionality on their cards and smartphones.