High-end retailer Neiman Marcus Inc. is partnering with card brand Visa Inc. to test a mobile offers program. Through the program, called nmbuzz, Neiman Marcus shoppers can be connected via their mobile devices to real-time offers, fashion news from Neiman Marcus experts and updates on sneak previews and designer appearances.

"At Neiman Marcus we always strive to exceed our customers' expectations," said Wanda Gierhart, senior vice president, chief marketing officer, Neiman Marcus Group Services. "This technology allows us to be in touch with many of our Neiman Marcus customers in a way we know they prefer."

Neiman Marcus shoppers can enroll their eligible Visa accounts and mobile phone number at the Neiman Marcus site. Then they can use their enrolled Visa cards as normal. Through Visa's real-time messaging technology, shoppers receive information via SMS text messages while shopping with the enrolled Visa card up to two times per week.

"Personalization and mobile technology are driving growth in today's retail environment," said Leigh Amaro, senior business leader, information products, Visa Inc. "Visa works closely with merchants and financial institutions to create new ways they can use our network to better meet the needs of their customers."

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