MyRegistry.com has announced the release of its "Kiosk" mobile app on iOS for merchants to operate an in-store gift registry service. According to the company, this new application enables any brick-and-mortar retailer to have sophisticated gift registry tools that in the past could only be afforded by major department stores. There is no cost for partner stores to utilize this service, as it is an extension to MyRegistry.com's current free app for registry customers.

The application integrates with the MyRegistry.com custom merchant management system, allowing retailers with multiple store locations to see registry data, both customer and product date, by store ID in real time.

The kiosk application offers merchants a solution to set up a tablet-based kiosk system to create gift registries in store, which then integrates with customer smartphones to scan items onto the gift registry that they just created. Once the gift registry has been created using the retailer's iPad, customers can turn their smartphones into barcode scanners by using the MyRegistry.com consumer application. New gift registries are instantly integrated into the MyRegistry.com universal online platform and can be viewed on the merchant's website. Retailers can also utilize this application to find existing customer gift registries and update registries after items have been purchased.

"The existing gift registry model that is currently in place for merchants can be very limiting and costly," MyRegistry.com President Nancy Lee said in the announcement. "The new MyRegistry.com 'Kiosk' mobile app provides retailers small and large alike with a useful and affordable gift registry system that will help boost sales while reaching a new demographic. From the beginning, MyRegistry.com has worked to reshape the industry by making gift registries more accessible and profitable for all involved, and we are proud to introduce this application as our latest advancement."

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