Mobile Payments Today report shows consumers not ready to embrace change
So you've been wondering when consumers were going to adopt mobile payments as their preferred and established methods of payment. Let's just say there's a big difference between being ready and changing habits.
Mobile Payments Today has released its 2016 Mobile Payments State of the Industry report, which shows that consumer sentiment about this emerging payment form is going backward, at least with a certain portion of U.S. and U.K. populations.
This year's report contains 50-plus pages of charts, comparable data and actionable advice.
The report explains:
- how consumer views of mobile payments have shifted in the past year compared with previous years;
- why the rise of mobile image capture and millennials are changing the game;
- why loyalty programs should be integrated with payments;
- how biometrics are improving the mobile money user experience; and
- how social media and e-commerce are becoming funnels for payments.
Mobile Payments Today also asked industry members to provide their input on consumer adoption of mobile payments. Additionally, retailers and foodservice professionals weigh in on topics such as mobile apps and mobile-optimized websites.
Topics: ATMs, Bill Payment, Bitcoin, Card Brands, Carriers / Operators, Contactless / NFC, Direct Carrier Billing, EMV, Handsets / Devices, HCE, In-App Payments, Loyalty Programs, Mobile Banking, Mobile/Digital Wallet, Mobile Marketing, Money Transfer / P2P, POS, Regulatory Issues, Restaurants, Retail, Security, Trends / Statistics