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Mobile payment, checkout now part of Choice Market app

Denver-based Choice Market is building a convenience store with the product selection of a natural grocery and fast casual restaurant, according to a press release.

Customers will have the option to skip the checkout process, order and pay ahead via the Choice Mobile App or checkout as they normally would at any other store.

The store, which will open during the second half of 2019, will include a 2,700-square-foot Choice Market as well as fuel pumps, electric vehicle supercharging, bike share terminal, electric scooter charging stations and solar collection on the canopy.

"There's nothing more valuable than our customer's time and we are really excited to offer this new format which allows them to combine several different shopping occasions in one stop, while providing them the option to skip the checkout process altogether," said Mike Fogarty, founder and CEO of Choice Market, in the release.  "If customers cannot make it to the store, we will deliver any of our products to their doorstep within 45 minutes. That is true convenience."

To enable the autonomous checkout, Choice is partnering with AVA Retail which uses artificial intelligence, computer vision and internet of things to track customer purchases within the store. This platform uses far less hardware and infrastructure than other competitors while still leveraging Microsoft Azure cloud, AVA CEO Atul Hirpara said in the release.

"Real convenience is what Choice Market is doing using our technology — offering their customers a truly automated experience," Hirpara said. "Retail is undergoing a major transformation. With the power of AVA's technology, Choice Market is pioneering this transformation."