Mobile marketing company Vibes expands to the UK
Vibes, a Chicago-based mobile engagement company, has launched in Europe.
The company's mobile engagement platform will first be available to merchants in the U.K.
"Entering the European market enables us to bring Vibes' technology and expertise to a wide new set of brands and retailers," Jack Philbin, co-founder and CEO of Vibes, said in a statement. "Clients have been wanting to see our platform in international markets as they navigate the challenge of connecting with consumers who are increasingly difficult to engage. We look forward to helping marketers create relevant, personalized mobile experiences that drive effective engagement and achieve their marketing and loyalty objectives."
Vibes said that merchants can use its platform, Catapult, to run marketing campaigns in a few ways:
- SMS – Build a mobile database of subscribers and manage SMS campaigns to engage consumers through personalized offers and messages.
- Mobile wallet marketing and advertising – Create and distribute mobile wallet content into Apple Wallet and Android Pay, including special offers, coupons, or event reminders, and seamlessly manage and digitize existing customer loyalty programs.
- Transactional messaging – Power automated transactional and service updates (e.g., shipping updates, service prompts, processing alerts, product updates) to customers via SMS and Apple Wallet and Android Pay notifications.
Vibe said recent commissioned research found 70 percent of U.K. consumers use paper-based coupons and 90 percent use one to four plastic loyalty cards monthly, underscoring the strong opportunities for brands and retailers to digitally convert these initiatives and improve the customer experience, according to the announcement.