Mobile Embrace Ltd. has expanded its direct carrier billing operations into the United Arab Emirates through an agreement with one of the leading mobile phone operators in the country.

Mobile Embrace did not name the mobile operator in the press release.

The agreement, secured via an existing Mobile Embrace channel partnership, means the the company may  now sell digital products and services via direct carrier billing to the nine million-plus customers of the mobile operator, according to the announcement.

"Mobile Embrace is witnessing substantial organic growth in direct carrier billing operations," Mobile Embrace CEO and cofounder Chris Thorpe said in a statement. "International operations are performing exceptionally well and are now generating profits validating the company's strategy. The UAE and the wider region represent a compelling organic growth opportunity for MBE and we can start building a meaningful revenue base here quickly with minimal outlay."