Mobile commerce company Mobile Embrace Ltd. earlier this week announced in a press release it is now providing direct carrier billing services to Axiata, one of Asia's largest telecommunications companies.

Axiata has controlling interests in mobile operators in Malaysia, Indonesia, Sri Lanka, Bangladesh and Cambodia with significant strategic stakes in India and Singapore, according to the announcement. Some 260 million mobile subscribers fall under Axiata's umbrella.

"We are delighted to be partnering with Axiata. This deal firmly cements our position in Asia with the company now holding agreements with the three largest telecommunications companies in the region," ​Chris Thorpe, CEO and co-founder at Mobile Embrace, said in a statement. "Marrying Mobile Embrace's marketing and carrier billing platforms with Axiata's outstanding customer base will further increase our offering to mobile subscribers across Asia."