The white label mobile payments provider Mozido has deployed its enterprise platform with a Coca-Cola bottler in Mexico. The project with Bepensa Bebidas initially includes mobile top-up and bill payment for consumers, Mozido said in a news release, as well as its mVault B2B digital processing platform that is meant to help increase payment security and reduce cash losses.

Bepensa, the exclusive bottler of Coca-Cola products in the Yucatan Peninsula, operates three facilities in Mexico, one in the Dominican Republic and 22 purified water facilities.

"Mozido's mVault and mobile consumer engagement capabilities will [allow] consumer packaged goods companies to provide benefits directly to their primary distribution channels — small and medium independent retailers," Armando Rivero, VP corporate services, Bepensa, said in the release.

Mozido said it will expand its B2B2C Independent Store Network in Mexico through partnerships with existing networks, adding true value services to the more than 1 million independent stores.

"Mozido is committed to using our mobile solutions to provide better services to people of all economic levels," Mozido founder Michael Liberty said in the release. "We are especially thrilled to work with Bepensa to provide valuable financial services and marketing promotions to the many people and small business in Mexico without bank accounts through the convenience of their mobile phones."

Mozido said its mobile services will soon include domestic and international remittances, person-to-person payments, loyalty programs and targeted marketing services featuring geo-targeted, real-time delivery and redemption of coupons, promotions and loyalty rewards.

Consumer packaged goods companies have typically depended on their own channels to promote their products, Raul Avila, general manager of Mozido Mexico, said in the release. "Mass media is expensive and doesn't allow for truly directed advertising," he said. "Mozido is connecting consumers with merchants to deliver advertising and promotions to the right consumer at the right time on any type of mobile phone."

Mozido said its mobile marketing is enhanced by behavior-based analytics to help clients deploy highly targeted merchandising, pricing and marketing tactics. The company said the platform enhances the business-to-consumer relationship in retail, financial services, consumer packaged goods and telecommunications for both the banked and unbanked consumer.

"When we first met Mozido, it was focused on mobile payments and financial services. As we shared our needs, it was clear that a broader set of services would be required," Rivero said. "The ability of Mozido to bring together mobile financial services with other applications will allow us to deliver advertisements, promotions and so on to the right consumers at the right time."

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