Masabi, which specializes in mobile ticketing and payments, is teaming up with Swiftly, a big data and mobility services platform for public transit, in a partnership for North America.

Under terms of the agreement, the companies will work together to help agencies improve the rider experience by offering a combined best-of-breed vehicle tracking, real-time data and ticketing product, according to a press release.

The partnership will also see Swiftly's real-time vehicle data product integrated into Masabi’s Justride ticketing applications, when requested by the transit agency. This will help agencies quickly and cost-effectively enhance the rider experience through core digital services, allowing them to offer riders best-of-breed real-time arrival information and mobile ticketing. The end result is that passengers can save time, avoid waiting for the bus, standing in line or having to carry cash for tickets. Furthermore, this combined product is built on an open platform, allowing this functionality to be built into any mobile application.

Masabi and Swiftly are already delivering services for joint agencies, including for Sonoma-Marin Area Rail Transit, according to the release. In these agencies, Masabi's Justride Platform is delivering mobile ticketing to riders and Swiftly's Transitime solution is enabling accurate real time passenger information for journey planning applications.