Masabi continues global expansion with mobile ticketing in Dutch city
Masabi has deployed mobile ticketing on trams and buses to HTM Personenvervoer NV, the public transport company for The Hague, in The Netherlands, according to a press release.
The service, which uses Masabi's JustRide prodoct is now live across the city's 17 lines, which account for more than 90 million euros in fare revenue per year, according to the release.
"Around the world more and more major cities are turning to JustRide to improve the public transport experience. The introduction of mobile ticketing in The Hague is the first city-wide deployment of its kind anywhere in The Netherlands, and we are delighted that yet another major city has chosen the JustRide platform," Masabi CEO Brian Zanghi said in the release. "This is a landmark project that is changing the way people travel in the city, with passengers able to buy tickets anywhere, anytime at the touch of a button."
As a part of the deployment, JustRide also 'deeplinks' to the HTM trip planning application, allowing real-time A to B route planning and service updates to be accompanied by the option to purchase and store transit tickets on passenger devices.