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Lowe's nabs key Target executive to lead digital strategy

Lowe's Cos. named Seemantini Godbole, a current senior vice president at Target Corp., as its new chief information officer starting on Nov. 12, responsible for its critical e-commerce strategy, according to a company announcement.

Godbole is the current senior vice president, digital and marketing technology, at Target, which is considered one of the leading department store chains competing in same arena as rivals Walmart and Amazon.

Godbole is credited with leading Target's digital transformation, as she helped re-architect that retailer's digital platforms, introduced online pick-up and ship-from-store programs, digital wallet, customer loyalty and other initiatives.

Lowe's president and CEO Marvin Ellison called Godbole a "tremendous addition to the Lowe's executive leadership team," in the release.

"She is a proven retail executive and brings to Lowe's extensive expertise in transforming digital platforms to drive outstanding results by focusing on the technology needed to improve the customer and associate experience," he added.

Prior to joining Target in 2010, Godbole worked at travel reservations provider Sabre Holdings and online agency Travelocity for 15 years, holding a number of senior positions.

Lowe's announced today that it would close 20 underperforming stores in the U.S. and 31 such stores in Canada by February 2019, which is the end of its 2018 fiscal year. The majority of impacted stores are located within 10 miles of another store.