Gift cards are no longer seen as the inpersonal item they were once viewed as by consumers, and recent research by Blackhawk Network reveals that 74 percent of shoppers hope to receive gift cards this year.

That’s why now, more than ever, it’s essential for retailers to understand how to use your company’s brand value as part of your promotional strategy. Plus, if you use a redemption model as part of your promotion, you can collect customer data, track purchase patterns and build loyalty. 

In an effort to help retailers grow their sales with use of physical and digital gift cards, Blackhawk Network, along with Mobile Payments Today and Retail Customer Experience, will host a webinar Tuesday, July 26 at 2 p.m. EST to discuss different strategies.

In this one-hour free webinar you will learn:

• How asking customers to redeem for a promotional reward can attract price-sensitive deal seekers while preserving your profit margins.
• The advantages of branded value over other types of promotional rewards.
• How to structure a promotion to maximize customer data collection.
• How to use branded value — like physical and digital gift cards — to help grow your sales.

Theresa McEndree, regional vice president for client strategy at Blackhawk Engagement Solutions, will be the main presenter on the webinar. Wabler partners with clients to help them develop successful and cost-effective awareness, acquisition and loyalty programs. 

Join us Tuesday, July 26 at 2 p.m. EST for this free webinar.