LevelUp partners with Playfull to add gaming twist to digital restaurant orders

LevelUp is partnering with Playfull, an app that uses games to increase the frequency and volume of digital orders at restaurants, according to a press release.

Playfull is the newest ordering channel through LevelUp Broadcast, a service that enables restaurant operators to reach new customers within the social and digital channels they use most, including Yelp, Amazon Alexa, and Chase Pay. LevelUp's restaurant partners now have access to a new community of users engaged in the gamified Playfull experience.

LevelUp's restaurant partners can receive Playfull orders directly through their point-of-sale from LevelUp Broadcast. The company claims the unique experience of playing games, earning rewards, and redeeming rewards increases customer frequency 3.6 times and can result in a five to 10 percent lift in sales.

"Partnering with Playfull allows our restaurant brands to reach a highly engaged set of consumers who have demonstrated positive impact on loyalty and sales for restaurants," Matt Colfax, strategic partnerships lead at LevelUp, said in the release. "Our goal with our Broadcast platform is to become the universal menu and ordering platform for the restaurant industry, and the addition of Playfull brings a unique channel for our restaurant brands to grow their reach and drive engagement."


Topics: In-App Payments, Loyalty Programs, Mobile/Digital Wallet, Mobile Marketing, POS, Restaurants

Companies: LevelUp


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