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Jumptap report shows increase in tablet shopping, mobile banking

Mobile ad network Jumptap released a new report today on mobile shopping habits. According to the research, tablets are quickly becoming the device of choice for their owners to make purchases over the Internet. The research found that 63 percent of tablet owners make purchases using the devices. That compares with 83 percent of PC owners.

Jumptap's CMO Paran Johar said in the announcement that the company's research is a clear indication of the quick tablet adoption rates and the device’s ease of use.

"The drastic growth in tablets as a choice device for eCommerce is due to its larger form factor, which is more conducive to the keystroke-intensive behaviors of Internet purchasing and banking," Johar said.

Among the report's other findings, younger consumers, those under 35,  are most likely to use tablets to make online purchases, with 79 percent of tablet owners from 18 to 34 years old using their tablets for shopping. Half (50 percent) of tablet owners between 35 and 54 used their devices to shop online, and only 43 percent of owners over 55 reported using their tablets to shop.

Of the products purchased on tablets, event tickets, daily deals and apparel were the top three purchases. 

Along with purchase data, Jumptap's report included data on consumers accessing financial data using mobile devices. According to the study, mobile financial traffic has increased 139 percent year-over-year. Additionally, the number of consumers using mobile phones to access financial information has grown by 36 percent in the past year, with 14 percent of U.S. consumers reporting accessing bank information from their mobile devices at least once a month.

Jumptap said the data for its study came from 3,000 mobile subscribers older with additional data coming from comScroe's MobiLens U.S. Survey and Mobile Metrix.

For more stories like this, visit the Trends/Statistics research center.