Paytronix Systems Inc. announced an agreement with Jamba Juice to deploy its digital rewards platform and migrate more than 19 million gift and stored value cards to the new system, according to a company release.

"Jamba Juice has multiple types of comp programs and gift card offerings that give our guests the convenience of pre-paid, cashless purchases," Jyoti Lynch, senior vice president and chief information officer at Jamba Juice, said in the announcement.

Lynch said the company needed to automate the manual process of accounting and reporting.

"Paytronix was not only the best choice to tackle the challenges of our POS platform migration and program’s back-end administration, but to position our program for future growth through their robust integration capabilities," Lynch said.

Michelle Tempesta, head of marketing at Paytronix, said the new agreement will help Jamba Juice grow its gift card revenue through new sales channels, including third-party retail as well as enable data analysis.

"Digitized cards transform the ways guests pay for orders, expediting the order process both in store and off premise to serve more guests in a shorter period of time," Tempesta said in the announcement.

Jamba, a unit of Focus Brands, has more than 800 locations globally. Paytronics, based in Newton, Massachusetts, works with more than 490 brands at 27,600 locations.