Infobip provides mobile billing for preloaded Android apps

April 14, 2014

Infobip, an international mobile messaging and payments provider, last week announced that its direct mobile billing services will be integrated with RollTech's Ay+ mobile app and gaming platform for Android smartphones and tablets. Infobip also said in a press release it will also promote Ay+ to its global community of online merchants, developers and content providers to expand the reach of the platform.

Through partnerships with more than 70 OEMs, Ay+ enables developers to preload their apps, games and other content on Android-powered smartphones destined for emerging markets. It provides developers with a direct distribution and monetization channel for apps that reduces the need to publish apps via the Google Play store, Infobip said in a press release. The Ay+ platform enables OEMs to pre-install apps and services directly onto a device or prioritize content offerings on their own branded app stores. 

Infobip said in the statement it will provide direct mobile billing capabilities for games, apps and other content available from the Ay+ portfolio. This will enable users to make in-app purchases that are charged directly to their mobile bill and provide developers with a transaction facility that will enable them to monetize their apps and content. Infobip will also drive the rating and selection of pre-loaded applications by OEMs using the platform.

Through its Centili m-payments service, Infobip will provide exclusive direct billing capabilities across global markets. The partnership will cover the Latin American market, including Brazil and Mexico and the Middle East and Africa including Nigeria, Saudi Arabia and Egypt. The agreement also extends to the Asia Pacific region, covering a range of different markets including Thailand, Malaysia and the Philippines and Eastern Europe, including Ukraine and Russia.

Brad Kao, associate vice president at RollTech, said, "Ay+ is a direct distribution channel for developers, giving them the opportunity to maximize the value of their content through partnerships with OEMs. Direct mobile billing is a proven payment method for digital goods, especially in emerging markets. Infobip has a great deal of experience in this area and it has the coverage and expertise that will allow us to expand the capabilities of the platform, making it a more attractive prospect to the global development community."


Topics: In-App Payments

Companies: Infobip / Centili


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