Indian consumers' familiarity with e-payments propels higher retail sales
Payments technology company Financial Software and Systems has published India Payment Trends 2018, a report that highlights consumer payment trends, as well as spending habits and patterns.
Highlights from the FSS report include:
- October was the busiest month, with $73.2 million in transactions, 11% higher than the monthly average of $65.8 million.
- On average, customers spent 8% more during the festive season.
- Friday is the busiest time of the week, with 27% of total sales generated from 3–6 p.m.
- VISA has the largest market share, accounting for 47% of total transaction volume and value.
- Debit cards accounted for 74.5% of the total volume, while credit cards dominated in terms of value, at 58.2% of the total.
- More than 90% of failed transactions are due to "do not honor" and customer-related issues; the average monthly rate of successful transactions stood at 88.9%.
- An increase in adoption of digital payments and growing consumer familiarity with digital payments is a key factor propelling higher sales, FSS said.