Italy's Veneto Banca and its subsidiary Banca Apulia have launched Jiffy, a mobile person-to-person payments service, according to a press release.

Jiffy users can exchange funds in real time with contacts on their smartphone. The service is available to Veneto customers using the BankUp mobile banking app for iOS, Android and Windows phones.

"By offering the new Jiffy service to its customers, our group confirms its place among the most technologically advanced banks in the domestic arena," said Oreste Felice Invernizzi, head of marketing at Veneto. "We have been investing for some time in reassessing and updating our entire retail offering with a focus on digital services, which allow us to offer new opportunities and increasingly competitive services."