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IBM survey shows increase in Christmas Day m-commerce

If you received a shiny new mobile device from Santa, according to IBM the chances are good you used it to do a little online shopping.

IBM shared some Christmas Day shopping numbers from its Coremetrics Benchmark Retail report with Forbes and the numbers for mobile commerce in general, and Apple specifically, are very good.

The report showed that online shoppers using an iPad were responsible for 7 percent of all online sales on Christmas Day. Slightly behind the iPad were iPhone users accounting for 6.4 percent of online sales.

Put another way, more than 13 percent of all online shopping on Christmas Day went through an Apple mobile device. Five percent of purchases were made using an Android device. 

And what's more impressive for m-commerce is that the figures measured by IBM's Benchmark report do not include any digital content like music and games; only purchases from retail stores were counted.

IBM's report also said mobile devices were used for 18.3 percent of online sessions on retailers' sites on Christmas Day. That's an increase of 117.8 percent from last year. Sales from mobile devices were 14.4 percent of online sales on Christmas, or a 172.9 percent increase over 2010.

The numbers are following a pattern that is becoming familiar. IBM's Benchmark reports for earlier in the holiday season found that on Cyber Monday, 10.8 percent of online shoppers used a mobile device to visit a retailer's site. Additonally, 6.6 percent of all online sales were made on a mobile device.

On Black Friday, IBM reported 14.3 percent of online shopping, and 9.8 percent of online sales, were made via a mobile device.

IPads and iPhones were the tools of choice on those days as well, with 7.4 percent of all online traffic on Cyber Monday, and 10.2 percent of online retail traffic on Black Friday, conducted using an iPhone or iPad, according to the IBM survey.

IBM's Coremetrics Benchmark survey looks at the real-time sales data from the sites of more than 500 U.S. retailers.