Honda is conducting the first proof-of-concept demonstration of in-vehicle payments for parking and fuel at this week's Consumer Electronics Show in Las Vegas, according to a press release. The demo is part of the auto-maker's ongoing partnership with Visa Inc. 

In a press release, Honda said that its fuel and parking concepts offer a quick and easy in-vehicle payment product delivered through smartphone integrations. The Honda Developer Studio developed the concept, according to the announcement. 

Honda and Visa first joined forces last year and are now joined by fuel pump manufacturer Gilbarco Veeder-Root and parking solutions provider IPS Group in a collaborative effort to transform the way consumers make in-vehicle payments for every day services such as gasoline and public parking, according to the announcement. 

Gilbarco supplied mock fuel pumps for the demonstrations at CES while IPS provided smart parking meters. 

"Payments have evolved from physical plastic cards to a digital, mobile wallet and Honda sees this as an opportunity to bring this technology into the car to pay for services from the comfort of one's own car," John Moon, developer relations lead at Honda Developer Studio, said in a statement. "Together with Visa's payment technology expertise and new partners like Gilbarco Veeder-Root and IPS Group, who are experts in their fields, we can create a whole new in-vehicle experience for our customers focused on simplicity and convenience."