Grubhub using partnerships, acquisitions to take on mobile food delivery rivals
Grubhub, which continues to trail rival DoorDash in terms of market share, has been relying on partnerships to boost its mobile food delivery business, according to a new report.
Analytics firm Second Measure is showing Grubhub trailing with about 32% of the online delivery market, compared with 36% for DoorDash. Grubhub is also fighting off other competitors like UberEats and Waitr Holdings.
The report notes that Grubhub continues to have a solid partner base, including brands like Yum Brands, Shake Shack, Blue Apron, Dunkin' Brands Group and others. The company has also been aided by acquisitions like Yelp's Eat 24 and LevelUp.
Cover image courtesy of Grubhub.