Groupon announced the launch of Groupon Select, a membership program that gives special customer discounts and insider perks to members, for a price of $4.99 per month. 

The company said the Groupon Select program is designed to boost user engagement and increase purchase rates on a range of purchases, with special discounts of up to an additional 25% off local activities, restaurants and spas. The program provides lower discounts on other purchase categories, including 10% off trips and events. Member discounts are applied automatically and don't need promotion codes added during checkout. 

"Groupon Select is the best way to experience Groupon today and discover even more value on local services, experiences and goods," Rich Williams, Groupon CEO, said in a company release. 

Groupon is offering a 50% discount off a single item for existing and new Select members. 

Cover image courtesy of Groupon.