Grab, the Singapore-based food delivery, ride sharing and fintech platform, announced a strategic collaboration with Heineken to offer the beer throughout Grab's various mobile platforms to customers in Southeast Asia. 

Grab will now be able to deliver Heineken to customers homes in the region, launch a Heineken specialty store on the Grab app, use Grab Pay as the preferred payment app at Heineken specialty events and make Grab the preferred transport provider for Heineken employees in Southeast Asia.  

"We are excited to be the preferred strategic partner for Heineken, to raise the bar with first-to-market innovations aimed at delighting customers, while redefining the customer journey via tech," Anthony Tan, chief executive of Grab, said in a company release. 

The collaboration will launch in Singapore and Vietnam at the end of September and later extend to the Philippines, Thailand, Myanmar and Cambodia. 

Grab is the leading app in Southeast Asia, having been downloaded to more than 160 million mobile devices. More than nine million drivers, merchants and agents use the app. 

Cover image courtesy of Grab.