GivePay enables digital gift cards via ATM
GivePay, developer of a technology that enables consumers to send gift cards and wireless payments through ATMs, has signed an agreement with InComm, provider of the prepaid card industry’s largest product suite, according to a press release.
GivePay enables customers to send digital gift cards or pay their prepaid wireless account from retail ATMs enabled with software from ATM manufacturers and GivePay.
"We have developed a modern API and platform designed to allow ATMs to serve dynamic content efficiently, even on legacy ATMs," GivePay co-founder and Chief Information Officer William Ward said in the release. "Our system utilizes new and adapted technologies that allow rapid scalability and increased security."
ATM operators can manage gift card assortments down to the terminal level, allowing them to tailor gift cards and prepaid wireless products to geographic markets and individual retail locations.
Cards purchased at the ATM are delivered to the recipient almost instantaneously, via SMS. Recipients retrieve gift cards through the GivePay web application, and can save cards to Apple Wallet or Android Pay on their smartphone.
InComm joins existing GivePay partners Tango Card and Prepay Nation, whose products will be available to ATM operators beginning in the second quarter, the release said.
"GivePay has developed a new channel for digital delivery of gift cards through existing retail ATMs, and we're excited they have chosen InComm Digital Solutions' platform to help launch this new gift card marketplace for ATMs," said Dave Etling, InComm senior vice president of sales and account management.