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Fortumo snags billing pact in China

Company will work with Changyou, a digital entertainment company that operates the Mobogenie app store.

Fortumo today announced it has been chosen by Chinese digital entertainment company Changyou as a billing partner for its Mobogenie app store, according to a press release. Thanks to the partnership, developers publishing apps on Mobogenie can now use Fortumo's Android one-click payment SDK to generate revenue from users in 83 countries across the world.

"Bad access to traditional billing solutions like credit cards in emerging markets are not getting solved any time soon which means many developers are struggling to monetize their apps," Gewben Wu, head of Fortumo China, said in a statement. "Carrier billing on the other hand provides access to online payments for any phone owner, making it one of the most popular billing methods in Asia. We are excited to be working with Mobogenie to help them expand to overseas markets while enabling developers to make a profit from this expansion." 

Changyou's Mobogenie app store has over 400 million users outside of China with 80 million active daily users, according to the announcement. More than 1.8 billion apps are downloaded from the store each month. In addition to the Android app store, Mobogenie also develops a PC version of its app store which allows users to transfer files, back up data, communicate via SMS and manage apps on the user's phone.