Fortumo intros cross-platform license management solution for digital merchants
Direct carrier billing provider Fortumo Thursday announced the launch of a voucher management platform for the sale of digital goods. The platform also supports running marketing campaigns, enabling the vouchers to be used for cross-platform license management for other accounts and user acquisition, according to a press release.
Fortumo said in the announcement the voucher platform has built-in support for giving users access to content for multiple accounts on several platforms through a single voucher. This is intended to provide a simple purchase experience for users who consume digital magazines, music and video streaming services, anti-virus products and social network services across desktop, mobile and tablet devices.
"Carrier billing has significantly bigger user reach and better conversion compared to credit cards, especially as smartphone growth is increasing rapidly in emerging markets. The launch of Fortumo's voucher platform means merchants are able to take advantage of the benefits of carrier billing in a quick and scalable way across all platforms," said Martin Koppel, CEO of Fortumo.
Fortumo said the same platform can be used by merchants for marketing purposes. For example, merchants can issue free vouchers to new users acquired through an advertising campaign or deliver free voucher codes through a text message to users who have stopped using their service.