POS maker VeriFone Systems Inc. will be deploying its latest mobile checkout and multimedia-driven countertop payment solutions at sporting goods retailer The Finish Line Inc. The company announced that after a successful trial, Finish Line will install the VeriFone units across its entire chain, eventually equipping all 638 locations by mid-November.

The systems being deployed by Finish Line include 3,200 PAYware Mobile Enterprise mobile card acceptance devices that fit onto an iPod touch. With the units, store associates can process transactions anywhere in the store, allowing shoppers to avoid waiting in lines and improving customer service.

"Using VeriFone's mobile card acceptance solution for the iPod touch creates the ability to line-bust at the cash register and assist with making a purchase," said Finish Line SVP and CIO, Terry Ledbetter. "Our mobile payment devices enable our associates to fully service our customers on the sales floor and avoid checkout lines. We are also able to line-bust during busy times to further reduce customer frustration."

VeriFone said its PAYware Mobile Enterprise card encryption readers being installed by Finish Line come with with integrated 2-D bar code scanner and work with all forms of electronic payment including magnetic stripe, chip and PIN, and even NFC-enabled cards and phones. Additionally, the units integrate seamlessly with the new point-of-sale system from MICROS Systems that Finish Line has been installing company-wide.

"Finish Line's vision for a new retail experience and insight into changing consumer needs are at the forefront of the coming transformation of the point of sale," said Jennifer Miles, VeriFone executive vice president, North America. "VeriFone helps to enable this transformation by managing complex mobile retail applications, while making transactions simple for the consumer, and providing a common interface across the enterprise."

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