Factor4 LLC., a gift card and loyalty solutions provider and NCR Corp., an enterprise technology provider for the financial, retail and hospitality industries, have partnered together to integrate Factor4's gift card programs with NCR's Silver and Counterpoint POS solutions, according to a press release.

Transitioning to contactless payments has been rapid throughout many industries due to the coronavirus. According to a back to business 2021 study by Visa, 65% of surveyed consumers would prefer to use contactless payments and 74% of SMBs expect consumers to continue preferring contactless payments post pandemic. Additionally, 82% of SMB owners have made updates to their operations to meet the increasing demand for digital payments, up from 67% in summer 2020.

Factor4 achieved record growth in 2020 due to the company's ability to provide contactless and eCommerce solutions to its merchant partners. The company's partnership with NCR confirms Factor4's commitment to expanding innovative offerings and strategic partnerships to its customers.

"We are excited to partner with NCR and to provide their customer base with a fully integrated, omnichannel gift card solution that includes online, in-store and mobile functionality as well as enables contactless transactions," Dan Battista, Factor4 CEO said in the release. "Factor4 and NCR are market leaders in rolling out contactless and eCommerce solutions that have enabled merchants of all types to weather the pandemic, adapt to market changes and embrace consumer preferences."