Louisville, KY-based Electronic Verification Systems announced the launch of its new Mobile Payment Identity Verification solution. The product promises to give online retailers a way to verify the identity of customers shopping using their mobile devices.

"EVS’s XML integration will easily integrate into mobile applications or a WAP environment," Jeff Davis said. "This will make mobile payment ID verification not only accurate, but fast, which means less wait time, and possibly lost sales, for the online merchant."

This new solution offers merchants the same age verification, ID verification, and dynamic knowledge-based authentication available for online or desktop Internet transactions, the company said.

"One of the challenges with mobile payments is determining if the individual is who they claim to be,” said Eric Knapp, VP of Client Services at EVS. "Out of band authentication isn’t enough of a deterrent, especially if the device is stolen which generally means the thief has access to email, text messages, etc."

As more consumers move to mobile platform to engage with online merchants, EVS said it understands the importance of having a complete and reliable ID verification solution for your mobile payment system.

"The process of mobile ID verification needs to be fast, reliable and user friendly," Knapp said, adding that the company's solution is all three with the addition of letting merchants know exactly who they're dealing with.

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