Dwolla goes for online payments
Not content to make offline payments cheap and easy, mobile payment startup Dwolla is now looking to make online payments a snap. The Des Moines, Iowa-based company released some simple new code that lets developers add a "buy" button to any website. The button routes the buyer, and the buyer's money, through Dwolla.
It's not really mobile payments, but it is another mobile payment company rethinking the way payments are done. Think of it as Dwolla doing a reverse PayPal thing. It's going from offline-to-online payments.
The good news for developers is that adding the button is free and very simple. Just like Dwolla's mobile payment method, merchants (i.e., anyone collecting money) only pay 25 cents for any transaction over $10. (Transactions under $10 are free.)
In a post on the company's blog, CEO Ben Milne said, "If you’re raising money for charity, dropping payment buttons onto eCommerce stores, or just collecting tips on your blog, it’s cake."
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