The Digital Screenmedia Association (DSA) recently announced that it will be conducting a digital signage seminar at the International CTIA Wireless 2011 conference and tradeshow in Orlando, Fla. The seminar, which is being sponsored by Intel Corp. and Symon Communications, is targeted at educating the mobile industry on the value of digital signage as a tool for putting "context" into the mobile experience.

Steve Gurley, Symon's senior vice president of marketing and the seminar presenter, said the innovation explosion in consumer-centric mobile technology is creating a demand for creating a "mobile context."

"Mobile context is defined as a match between a consumer's given physical environment, such as a store, hotel or restaurant, and the optimal mobile experience, such as a mobile application, ad campaign or commercial transaction, for that environment," Gurley said in the announcement. "We are confident that this seminar will help mobile developers, venue owners, advertisers and content developers learn how to use digital signage to create a more engaging experience for the mobile user."

The seminar, which is entitled "Setting Mobile Context with Digital Signage," will be conducted at 10:30 a.m., March 22 and 23, on the Innovations Stage at the show. The session is free to all registered attendees of the International CTIA Wireless 2011 conference.

"We are pleased to have Symon and Intel as sponsors of this event and look forward to working with them to advance the awareness of digital signage to the mobile industry," said David Drain, executive director of the Digital Screenmedia Association. "DSA is confident that digital signage can help improve the mobile experience for millions of wireless users."