Domino's is rolling out a new tech that lets carryout customers who order and pay online immediately grab their orders in stores without having to wait in line, according to a press release. The innovation, known as Pie Pass, works by checking in as they are about to enter the store or via their order confirmation page, alerting store employees to have the order ready to go when customers enter. 

"We know that carryout customers value speed and simplicity, and that is exactly what they'll receive with Pie Pass," said Dennis Maloney, Domino's senior vice president and chief innovation officer, in the release. "Gone are the days of waiting for your carryout order. Now when customers arrive at the store, they'll be greeted by name on our digital signage and handed their order. It's the ultimate VIP carryout experience where customers don't have to be a regular customer to be treated like one."

The new tech is accompanied by a television ad campaign and joins the brand's other growing assemblage of tech designed to not only speed orders to their orderers, but also let patrons know along the way where their orders are in the creation and baking process, as was recently highlighted in this story about the brand's use of GPUs to improve delivery estimates.