Docomo Digital has partnered with Safaricom to give customers the option to pay for content on the Google Play Store using M-Pesa, according to a press release.

The integration, which is powered by Docomo Digital's mobile commerce enabling platform using Google Play's payment API, enables M-Pesa customers to use the mobile money service to pay for goods and services from the app store.

The service is available to more than 27 million M-Pesa customers in Kenya with an Android smartphone or tablet. 

"One of our biggest goals is to break down barriers and develop ways in which the 5 billion global adult population can engage with the digital ecosystem," Hiroyuki Sato, CEO of Docomo Digital, said in the release. "M-Pesa has long been an innovator and leader in the mobile money space, and we are very excited to partner with them to bring this service to market. First steps like this are absolutely essential on the journey to connecting consumers, merchants, operators and service providers together to create a fair and inclusive ecosystem for everybody."