Diebold, Cuscal test benefits of beacon technology at ATMs
Diebold Nixdorf and Cuscal Ltd., an Australian payment solutions provider, are exploring the benefits of beacon technology to drive connected commerce and shape the future of consumer transactions.
Cuscal is currently testing the advanced technology on Diebold Nixdorf ATMs and software in its lab in Sydney.
Beacon technology uses the connection between consumers' mobile applications and Bluetooth to enable financial institutions to detect and identify consumers as they approach an ATM or branch lobby.
This allows the FI to tailor one-on-one marketing offers based on data such as the consumer's preferences and financial needs.
"In today's 'always on' world, consumers expect convenient, personalized and seamless experiences," said Alan Kerr, Diebold Nixdorf senior vice president of software. "With the use of smart technologies, such as beacons, our customers are able to provide data-driven and customized experiences."
The project is focused on testing consumers' responsiveness to messages delivered during the "approach" phase, rather than after they have entered the "transact" phase.
"We are always looking for ways to deliver extra value to our clients and their customers," said Colin Sultana, Cuscal acting general manager for product and service. "Our rediATM network has ATMs in more locations around Australia than any other, so this technology could be a very useful marketing and communication tool for our clients."