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'Dads and Grads' gifting period boosts digital card sales for CashStar

CashStar, a digital gifting company with over 300 retailer partners, today announced it achieved an 80-percent year-over-year increase in the number of digital gift cards sold in the month of June, according to a press release.

The company contributed the growth to the "Dads and Grads" holiday period. CashStar did not provide additional details.

"We continue to see massive growth in digital gifting across all categories, with holidays and promotions frequently serving as incentives for consumers to purchase," said Ben Kaplan, president and CEO of CashStar. "This June proved to be no exception, with consumers in growing numbers taking advantage of the convenience and personalization digital gift cards provide while retailers increasingly utilized digital gift cards in marketing and promotional campaigns."

In the analysis of incremental sales for the five days leading up to and including Father’s Day compared to the week prior, categories that drove robust Father’s Day sales included entertainment, sporting goods/outdoors, department stores, specialty retail and casual dining, according to a press release. Entertainment brands led the way with 517-percent sales growth, followed by sporting goods with 515-percent growth and department stores with 172-percent growth. Specialty retail experienced 152-percent week-over-week growth, while restaurants saw a 74-percent increase over the previous week.

Of these, sporting goods/outdoors saw the biggest year-over-year growth, with a 297-percent increase for Father’s Day week compared to 2013 sales. Restaurants saw a 93 percent year-over-year increase and entertainment a 90-percent increase.