Switch Inc. announced the launch of a pilot program with CUNA Strategic Services to provide its CardUpdatr app to credit unions across the U.S., according to a company release.

The CardUpdatr app, which operates on web and mobile sites, will automatically update merchant sites with credit union cards during the pilot program.

"The CardUpdatr solution is uniquely positioned to propel credit unions to the frontline of innovation to increase cardholder satisfaction and differentiate themselves from other financial institutions," Eric Gelly, president of CUNA Strategic Services, said in the release.

CardUpdatr is an app that can be used for a number of different marketing programs, including activation, reissuance as well as card use promotion.

Switch CEO Chris Hoppen said that financial institutions can use technologies like this to effectively deal with member loyalty and long-term growth.

"Significant transaction volume attrition stems from daily reissuance, moreover newly issued cards may never see a return on investment because cardholders do not update the online accounts where these cards are used the most," Hoppen said in the release.