Cumberland Farms updates popular SmartPay mobile app

Cumberland Farms is launching a completely redesigned SmartPay Check-Link mobile app with several new enhancements and features, according to a press release.

Starting today, mobile app users who upgrade to the new version can earn their way to free select in-store menu items, such as pizza and breakfast sandwiches, via Clubs that reward users with a free menu item for every 10 items purchased.

"We have a very large and loyal SmartPay mobile app customer base, and we're excited for them to upgrade to the newest version," Gwen Forman, senior vice president of marketing at Cumberland Farms, said in the release. "When we launched the SmartPay program five years ago it was one of the most innovative programs of its kind, and remains as such today. There is no other app that saves customers 10 cents on every gallon of fuel, every day."

The newest version of SmartPay is the first of many updates that Cumberland Farms plans to roll out in its effort to give customers the latest innovative technology, and includes new features such as a secure biometric touch ID sign-in process, an enhanced store finder, and the ability to sign up for SmartPay on the app itself.

In addition, the SmartPay app allows users to:

  • Track lifetime savings on select in-store food items and gas rewards.
  • Easily pay for fuel and in-store purchases.
  • View in-store deals and promotions.
  • Track fuel rewards progress.
  • Find directions to the nearest Cumberland Farms and check hours of operation.

Topics: In-App Payments, Loyalty Programs, POS, Retail


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