Customer management and marketing analytics player Clutch is buying Persio, a mobile promotions platform, in a quest to expend its mobile marketing capabilities.

The move comes after a $5.25 million capital influx and the naming of a new board member, according to a press release.

"Marketers have been pressed into using sales platforms that were never the right tool for the job, and because of that, they’ve had to bolt on additional solutions to solve new needs as they arise," Clutch CEO Ned Moore said in the release. "With this acquisition, the Clutch platform is the first to support the marketer with a comprehensive view of customers across all buying and marketing channels. The addition of Persio's intelligent mobile platform will allow us to deliver these experiences instantly and with greater context."

Clutch stated it aims to provide the new mobile functionality to clients in the first quarter of this year.