CardMobili, a provider of advanced digital loyalty products, this week announced a new partnership agreement with Telecom Italia Digital Solutions, a Telecom Italia Group company, to launch a new mobile digital service in the Italian market, according to a press release.

Telecom Italia said it will conduct an initial pilot trial intended to provide a new digital platform across marketing, loyalty and engagement, and promotions, according to the announcement. The new app will focus on mass marketing digital services such as gift cards, user-generated loyalty and membership cards, punch cards, email and push communications, beacon engagement, and personalized marketing communications. It will also integrate other automated marketing features, for example, delivering individual incentives to users who have not visited a store or purchased for a specific period of time, according to the announcement.

"Our aim is to test successfully a full range of cloud-based digital services across marketing, CRM, analytics and engagement, which will truly empower our business customers by giving them tools that were previously only available to large brands and retailers at a premium cost, and allowing them to focus on their core businesses," said Claudio Contini, Telecom Italia digital solutions CEO and president.

"Our solutions can deliver tangible value for merchants and consumers, a fact which is being recognised with TI Digital Solutions' decision to introduce a mobile digital service," CardMobili CEO Helena Leite said in a statement. "In Portugal, we have seen rapid adoption and real success for PT's CardMobili MEO service in just six months since its launch. We are confident that the Italian market will be similarly enthusiastic about TI Digital Solutions' new service."