U.K.-based Cake, a mobile payments technology company working with restaurants, recently relaunched its free dining mobile app for Android and iOS to include a rewards program, according to a press release.

Cake said that the app's new rewards program benefits users similarly to credit card cashback programs that allow consumers to earn credit and then spend it at Cake partner establishments. The company is working with Corbin and King (Zedel), Inception Group, Rum Kitchen, Salt Yard Group, Porky's, Tom's Kitchen, Noble Inns, Ceviche, The Zetter Group, Roti Chai, Brgr.Co, Hotbox, Talli Joe, and M Restaurants.

"We've added a great rewards program to the existing payment features," Cake Sales Director Dan Vanrenen said in a statement. "The rewards program is great for customers because not only do customers feel valued and rewarded but venues have the ability to customize their offers to suit their needs, which can help drive business, boosting reservations, sales and loyalty all at the same time, and what sets us apart is we can deliver rewards and offers at payment."