Budget-friendly smartphone maker chooses Fortumo for DCB
Alcatel OneTouch users in 88 countries can make one-click payments in the App Center app store.
Fortumo today announced that it will implement its carrier billing platform for payments in the App Center app store on Alcatel OneTouch mobile handsets.
The partnership agreement means that Alcatel OneTouch users in 88 countries can make one-click payments in the App Center app store, charged to their mobile operator bill without the need for a credit card, according to a press release.
Michael Li, Alcatel GM of the mobile Internet emerging business center noted, "Thanks to the global reach of Fortumo’s billing platform, we are able to generate more revenue for developers whose apps are available on Alcatel OneTouch devices as preloads or through the App Center app store. Fortumo is committed to emerging markets, where the biggest smartphone growth is coming from, which makes it the major payment solution for Alcatel OneTouch."
The main target markets for Alcatel OneTouch handsets are Europe and Latin America, which account for an increasing portion of apps downloaded from the App Center app store each month.
"Carrier billing enables all parties in the app ecosystem — developers, device manufacturers, and mobile operators — to generate additional revenue from their content," said Gewben Wu, head of Fortumo China. "With additional coverage over other payment methods, especially in emerging markets, mobile payments are the best monetization solution for any type of digital content."