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Breakeven Inc. Partners With Admeris to launch mobile donations.

Admeris and Breakeven Inc., a provider of cloud-computing solutions for nonprofit organizations, have partnered to create a way for nonprofit organizations (NPOs) to collect donations via smartphones.

Breakeven's CauseView platform allows NPOs to track and maintain long-term relationships necessary to sustain fundraising and engage volunteers, according to Jim Brown, VP Business Development of Admeris.

"For Breakeven Inc., a few lines of code are all that is needed to implement secure OneTouch mobile phone payment pages through its cloud-based CauseView platform. Now donors can donate any amount they wish for a cause and even setup a recurring donation relationship if they wish," Brown said in the release.

In June, a Kaptivate Group study found that half of all nonprofits will adopt mobile in 2012 to drive donations. In the U.S. alone, mobile is fast becoming today's preferred donation method with nearly 300 million mobile users and smartphones outnumbering computers three to one.

Mobile donations have already started to displace previous records when compared to online donations. In its second year, online donations raised $300,000 followed by $10 million in the third year. However, mobile donations raised $500,000 in the first year and close to $40 million in the third year. The most interesting trend to date based on Kaptivate's report confirms that the mobile Web is growing while SMS connectivity as a method for mobile donations is waning.

According to a Quorus Research study, 75 percent of "interested" donors would give $20 or more and 32 percent would give $50 or more if they were not hindered by SMS text donations which limit the donor amounts to $5 and $10 only.

"We've seen a dramatic rise in demand for mobile donations, and we researched the market extensively for mobile payment solutions that would help us," said Ian Hayes, president of Breakeven Inc., in the release. "Admeris' full end-to-end secure mobile payment platform allows us to use their online and mobile payment gateway solution to process donations through our CauseView platform."

The application was developed with the Salesforce.com, a customer relationship management service, and is configured to meet the needs of nonprofits to sync their website, database and payment gateways. Key benefits include its cloud integration, allowing users to view, share and edit all their data in one place, online and accessible from anywhere, according to the release.