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Boku launches direct carrier billing with major Taiwanese MNOs

The partnerships offer cross-platform carrier billing capabilities to more than 32 million mobile subscribers in Taiwan.

Boku, a San Francisco-based direct carrier billing company, this past week announced it launched partnerships with the top five carriers in Taiwan: Chunghwa Telecom, Far EasTone, Taiwan Mobile, Asia Pacific Telecom and Taiwan Star, according to a press release. 

The partnerships offer cross-platform carrier billing capabilities to more than 32 million mobile subscribers in Taiwan who will now have the ability to pay for digital goods and services using only their mobile phone account, with the charges appearing on their mobile phone bill, according to the announcement.

Consumers in Taiwan can make purchases from Boku's global network of merchant partners that includes Facebook, among many others, according to the announcement. Boku said Taiwan boasts the highest Facebook penetration rate of any market in the world, at more than 65 percent as of 2014, with approximately 15 million active users per month. 

"The market potential in Taiwan cannot be overstated," said Kurt Davis, managing director for Boku in Asia. "This market has long been one of our top priorities, but we knew that we needed full coverage to truly drive widespread adoption for carrier billing. This is why we aggressively pursued agreements with all five of the top mobile operators. We're looking forward to helping our existing and prospective merchant customers unlock this important market for carrier billing."