Boku, a direct carrier biller provider, has announced a series of new partnerships to bring direct carrier billing to Google Play for more than 75 million mobile subscribers across three major European markets. 

As a result of the new deals, subscribers can use one-tap mobile payments to purchase games and apps in the Google Play store. The charges can be completed using only the subscriber's phone number and will appear on the subscriber's mobile phone bill or be deducted from the subscriber's prepaid balance with no additional personal information or credit card required, according to a press release.

Boku did not reveal in the announcement which European markets it is working in.

The company said these integrations further expand the footprint of its recently announced Boku Direct offering, which enables consumers to store and use their phone number in exactly the same manner as a credit card.  

"Central Europe is clearly a very important market for alternative payments, as we've seen merchants clamoring to integrate carrier billing in recent months with a focus on enabling consumers in the most sophisticated markets," Manfred Artmeier, Boku vice president, said in a statement. "The fact that Boku has been selected by the largest carriers across the region to power their Google carrier billing is a strong indicator that carriers see value in consolidating their most important merchant integrations behind a single technology provider."